Who we work with

Private label built for your channel

We work directly with the people who shape the shelf.

🏪

Retail chains

Private-label programs, tenders, category managers.

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Distributors

FMCG importers, wholesale networks, e-commerce (Allegro / Amazon).

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Brand owners

Startups and established brands — turnkey OEM/ODM development.

Configurator + margin calculator

Build your product — and see the shelf margin

EXW prices — the real Fulya factory price list. Adjust density and composition to fit your budget and shelf segment.

Product type

Universal for surfaces100 pcs / pack

MOP floor wipes50 pcs / pack

Fabric density

48 g/m²budget

50 g/m²balance

60 g/m²dense

Fabric composition

30% viscose / 70% PESsofter, pricier

10% viscose / 90% PESbudget

Sheet size

22 × 22 cm

Factory price EXW, USD/pack$1.08

Logistics to border, % of invoice

Duty, % 0%

With an A.TR certificate (Turkey→EU) duty = 0%.

VAT, % 23%

Rate, EUR/USD 0.92 €

Your selling price to retail, EUR/pack

This price:

I am VAT-registeredVAT is recoverable — refunded, not part of margin

Customs value (invoice + logistics)—

Duty—

VAT—

Net revenue (excl. VAT)—

Landed cost—

Margin (gross margin) —

Markup—

Profit / pack—

Profit / truck (27 000 packs)—

Customs value = invoice + logistics; duty = CV × rate; VAT = (CV + duty) × 20%. VAT-registered: the tax is recoverable (refunded) — not in the cost; if the selling price is "incl. VAT", revenue is taken net (÷1.2). Non-registered: VAT is in the cost. Margin = (revenue − cost)/revenue; markup = (revenue − cost)/cost. Rates and the FX rate depend on the route/HS code. Exact figures — in the quote.

Get an exact quote for this SKU →

For different needs

One factory covers the entire private-label shelf

From universal to specialized — the factory makes the full range of wet wipes under your brand.

Universal for surfaces

Everyday cleaning, kitchen, home. Any density and fabric composition to your needs.

price available · from $1.02

MOP for floors

Wipes for effective floor cleaning, 35×19 cm. A material density of 65–90 g/m² ensures optimal surface cleaning. The higher the density, the better the wipe picks up dirt, dust and moisture — making cleaning more effective and thorough.

price available · from $1.02

Antibacterial

Disinfecting wipes for hands and surfaces. Alcohol and alcohol-free formulas.

on request

Baby & hygiene

pH 5.5, Aloe Vera, no alcohol or parabens. Dermatologically tested.

on request

Makeup removal

Soft fabric with higher viscose content, cosmetic lotions.

on request

Your custom task

Custom formula, size, scent, packaging. We will develop the SKU for your market.

turnkey R&D

Raw material — your price lever

Up to −20% off the factory price without losing the shelf

Two variables — density and fabric composition — give the full range from $1.02 to $1.275 per pack. We tune to the segment: premium shelf or price fight.

Fabric density

48 g/m² — budget$1.02–1.05

50 g/m² — balance$1.07–1.08

60 g/m² — dense$1.12–1.275

Fabric composition

10% viscose / 90% PESbudget

30% viscose / 70% PESsofter, premium

More viscose — a softer touch and higher perceived shelf quality. More polyester — lower cost without losing strength.

How it works

From brief to pallet — in 45 days

We prepare documents and design in parallel with production, so the timeline does not stretch.

Brief

Sample

7 days

Design
& adaptation

Production

QC + documents

Shipping

≈45 days

Why brands choose us

Advantages over EU manufacturers

✓

Faster cycle

First batch in 30–45 days, not months.

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Flexible MOQ

Start from a small batch, no huge minimums.

✓

Lower OEM cost

Turkish cost base vs the EU.

✓

Consistent quality

Highly automated lines, control at every stage.

✓

Export experience

Supply to 60+ countries, EU-ready documentation.

Buyer questions

What buyers usually ask before starting

What is the minimum order?

Minimum order is 300 boxes (cartons) of one SKU. The exact volume is agreed individually.

Who pays for design and printing plates?

Our designer prepares the packaging artwork as part of the partnership. Printing plate (cliché) — $150 per color. Packaging production — $4,500 per ton.

Can I bring my own formula or artwork?

Yes. We work with your ready files or develop a proposal ourselves.

What do you test before shipping?

Incoming raw-material control, in-process control, final checks of seal, moisture and appearance, and microbiology per the agreed spec. We provide a QC report.

Do not need your own brand?

Ready brand Fresh One

Fresh One is a ready brand already selling on shelves: finished design and localization. Take it and put it on the shelf, shipping in 2–3 weeks. Everything else we make under your private label.

Fresh One · Universal wipesfor all surfaces · 100 pcs · 12 packs/box

Fresh One Surface Cleaning Citrus / Lemon

Fresh One · Citrus / Lemon

For all surfaces: glass, ceramics, wood, TV, sanitaryware. Contains soap. Streak-free.

100 pcs / pack
12 packs/box

$1.13 / pc EXW

Fresh One Surface Cleaning Ocean Breeze / Ocean

Fresh One · Ocean Breeze / Ocean

For all surfaces. Natural formula based on vinegar and soda. Extra shine.

100 pcs / pack
12 packs/box

$1.13 / pc EXW

Fresh One · Pine

For all surfaces. Fresh pine scent. No rinsing needed. Practical and hygienic.

100 pcs / pack
12 packs/box

$1.13 / pc EXW

Fresh One · Floor MOPfloor wipes · 50 pcs · 12 packs/box

🖼️MOP #1assets/freshone-mop-1.jpg Fresh One floor MOP 1

Fresh One · MOP #1

Floor wipes: wood, tile, marble. Name and details to be finalized.

50 pcs / pack

price — in quote

🖼️MOP #2assets/freshone-mop-2.jpg Fresh One floor MOP 2

Fresh One · MOP #2

Floor wipes: wood, tile, marble. Name and details to be finalized.

50 pcs / pack

price — in quote

🖼️MOP #3assets/freshone-mop-3.jpg Fresh One floor MOP 3

Fresh One · MOP #3

Floor wipes: wood, tile, marble. Name and details to be finalized.

50 pcs / pack

price — in quote

Other wipe types — under your private label. Build the spec and calculate the margin in the calculator above.

Terms

EXW Istanbul
Incoterms 2020

Payment

30% prepayment
70% before shipping

Lead time

2–3 weeks
from prepayment

Shipping

On pallets
EUR pallets

Labeling

Target market
per local rules

Path 1

Private label

Your brand, your design, market exclusive
Text adaptation, MSDS/TDS turnkey
First batch ≈ 45 days
Highest margin and shelf control

Calculate private-label margin →

Path 2

Ready Fresh One brands

Ready product with a local sticker
Nothing to develop — minimum effort
Shipping in 2–3 weeks
Perfect to test the category before your own brand

Get the brand catalog →

Fastest start

Ready product under your sticker

We take a ready MOP base and apply a sticker with your brand to the pack flap. No artwork or printing plates — the product comes out under your brand and ships to the shelf in 2–3 weeks.

Ready MOP base under your brandfloor wipes · 50 pcs · 20×34.5 cm · 12 packs/box